Bus Shelter Advertisement
The target demographic for this campaign comprises women aged 20 to 30. The chosen locations include bus stops near malls and high-foot-traffic areas in urban cities. To enhance engagement, a QR code leading to the Rhode Skin website is incorporated, enabling passersby to explore the campaign further. Notably, the imagery features women of color instead of the typical face of the brand, Hailey Bieber, aligning with the campaign’s focus on celebrating diversity in beauty. This deliberate shift aims to broaden the brand’s appeal and resonate with a more diverse audience.
Billboard Advertisement
The target audience for this billboard campaign is women aged between 20 and 30 years old. The chosen locations are bustling urban cities such as Los Angeles, San Francisco, Austin, and New York, strategically placed near universities, malls, shopping areas, and fitness/wellness centers. The simplicity of the billboard design reflects Rhode Skin’s clean girl aesthetic, with prominent, easily readable fonts ensuring visibility for drivers passing by at high speeds.