Thought- leadership Piece:
CanPrev. (2020, May 27). Ashwagandha, the king of Ayurvedic herbs. CanPrev. https://canprev.ca/ashwagandha-the-king-of-ayurvedic-herbs/#:~:text=Ashwagandha%20is%20considered%20the%20king,member%20of%20the%20ginseng%20family.
Jones, J. (2024, December 4). 7 impressive health benefits of cherries. Healthline. https://www.healthline.com/nutrition/cherries-benefits.
Just, B. (2024, October 15). Study: Gen Z wants more transparency in food sustainability, quality. Food Business News. https://www.foodbusinessnews.net/articles/26985-study-gen-z-wants-more-transparency-in-food-sustainability-quality#:~:text=Eighty%20percent%20of%20Gen%20Z,regarding%20food%20sustainability%20and%20quality.
Corporate Media Analysis Report:
Singh, P. (2025, February 21). Energy drink stock Celsius pops more than 25% on big quarterly results, Alani Nu acquisition. CNBC. https://www.cnbc.com/2025/02/21/energy-drink-stock-celsius-pops-more-than-30percent-on-big-quarterly-results-alani-nu-acquisition.html.
WSJ Staff. (2025, February 21). Celsius Stock Surges; Energy-Drink Maker to Buy Rival Alani Nu. The Wall Street Journal. https://www.wsj.com/livecoverage/stock-market-today-dow-sp500-nasdaq-earnings-02-21-2025/card/celsius-stock-surges-energy-drink-maker-to-buy-rival-alani-nu-azNBJT0BwnuV5moOwasb.
Liu, E. (2025, February 21). Celsius stock is soaring. Earnings and deal news are fueling a big rally. Barron’s. https://www.barrons.com/articles/celsius-holdings-stock-price-earnings-news-d074f795.
Miller, H. (2025, February 21). Celsius spikes on earnings, $1.8 billion acquisition. Investor’s Business Daily. https://www.investors.com/news/celsius-energy-drink-celh-stock-q4-2024-earnings-acquisition-alani-nu/.
Phua, R. (2025, February 20). Celsius to buy energy drink rival Alani Nu for $1.8 billion. Bloomberg. https://www.bloomberg.com/news/articles/2025-02-20/celsius-to-buy-energy-drink-rival-alani-nu-for-1-8-billion-stock-surges.
SWOT Analysis:
Adams, P. (2023, October 9). Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z. Marketing Dive. https://www.marketingdive.com/news/celsius-energy-drink-disruptor-Gen-Z-marketing-ceo-interview/695658/.
Celsius. (2022, August 1). PepsiCo & Celsius announce long-term distribution agreement and investment. Celsius. https://ir.celsiusholdingsinc.com/news/news-details/2022/CELSIUS-PepsiCo-Partnership/default.aspx.
Celsius. (n.d.). Celsius products. Celsius. https://www.celsius.com/products/.
Morell, C. (2024, January 18). How much sucralose is too much? Examining Celsius, Prime, Gatorade Zero, & more. Oobli. https://oobli.com/blogs/news/how-much-sucralose-is-too-much?srsltid=AfmBOoqF-F4BVKm9j53ObzfxmzV72FWNS2vo_yLdf3NelAdORl4w-eRv.
Doering, C. (2024, January 22). Celsius broadens international reach with distribution deals in Canada, UK. Food Dive. https://www.fooddive.com/news/celsius-broadens-international-reach-with-distribution-deals-in-canada-uk/705143/#:~:text=Celsius%20named%20Suntory%20Beverage%20%26%20Food,its%20use%20of%20functional%20ingredients.
GlobeNewswire. (2025, March 10). United States energy drink market forecast report 2025: A $41.36 billion industry by 2033, driven by convenient energy solutions, health-conscious consumers, product offerings and marketing. GlobeNewswire. https://www.globenewswire.com/news-release/2025/03/10/3039885/0/en/United-States-Energy-Drink-Market-Forecast-Report-2025-A-41-36-Billion-Industry-by-2033-Driven-by-Convenient-Energy-Solutions-Health-Conscious-Consumers-Product-Offerings-and-Marke.html.
LesMills. (n.d.). Generation Active: The 80% clubs can’t afford to ignore. LesMills. https://www.lesmills.com/us/clubs-and-facilities/research-insights/audience-insights/generation-active-the-80-your-club-cant-ignore/.
Wong, V., & Bartash, J. (2025, March 7). Most Americans can’t afford life anymore — and they just don’t matter to the economy like they once did. MarketWatch. https://www.marketwatch.com/story/most-americans-cant-afford-life-anymore-and-they-just-dont-matter-to-the-economy-like-they-used-to-5c5aaca5.
Olaniran, C. (2023, January 26). If you’ve purchased a Celsius drink, you may be eligible for up to $250. CBS News. https://www.cbsnews.com/baltimore/news/celsius-drink-class-act-lawsuit-250-dollar-payout/.
Creative Brief:
Adams, P. (2023, October 9). Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z. Marketing Dive. https://www.marketingdive.com/news/celsius-energy-drink-disruptor-Gen-Z-marketing-ceo-interview/695658/.
Patra, K. (2025, February 13). Amon-Ra St. Brown sees Lions as best option to face Eagles in 2025 season opener. NFL. https://www.nfl.com/news/amon-ra-st-brown-sees-lions-as-best-option-to-face-eagles-in-2025-season-opener#:~:text=The%20Super%20Bowl%20LIX%20champion,Brown%20agrees.
Oliver, S. (2017, November 17). Largest colleges and universities in the Philadelphia region: Ranked by total student enrollment fall 2016. Philadelphia Business Journal. https://www.bizjournals.com/philadelphia/subscriber-only/2017/11/17/list-of-largest-colleges-and.html.
Infographic
Celsius CAGNY presentation 2025. (2025, February). Celsius Holdings, Inc. https://s203.q4cdn.com/427437840/files/doc_events/2025/Feb/21/Celsius-CAGNY-2025-Presentation.pdf